sales

Selling at (and to) a Higher Level

November 19, 2010

On Thursday December 2nd I’ll have the privilege to share my newest presentation: Selling at (and to) a Higher Level with the Waukesha County Business Alliance – Sales Club (a network of sales professional). I’ve also secured two free tickets and discounted admission for any of you who would like to attend (details on both [...]

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Business Partner or Customer?

November 8, 2010

Just the other day a customer jokingly referred to me as being on the payroll. Well, OK he was probably only half joking as this is a large client when measured financially. It got me thinking, however, why he would say that at all? That in turn reminded me of a comment my brother left [...]

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Idea test beds

November 7, 2010

This blog is an idea test bed. I can write a post here to test which categories and styles of writing resonate with you. I also have test beds for my other business interests where I can test ideas. Do you make use of test beds for your ideas? Photo Credit

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Content marketing scales

October 29, 2010

Make no mistake about it, this blog is a marketing platform. While there are times when I write for my (mental) health even that ends up being marketing, of a sort. Best of all the marketing I do here and the marketing you do when you create content can scale exceptionally well. Especially when compared [...]

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When it all comes together

October 28, 2010

For several months I have been contemplating a significant change in the pricing of ColorMetrix “off the shelf products.” Today, while trying to decide what to write about here, I figured out how to properly move forward on the re-pricing project. I experienced one of those moments when it all comes together. What brought it [...]

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Rebirth of the salesman

October 21, 2010

I don’t know about you but back in the nineties and for most of the two-thousands, sales became a little too cold and calculated for my taste. It became all about numbers, processes and tools like customer relationship management systems(CRMs). I think many forgot that contained in the word salesmanship is “man” not as in [...]

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Entry level

October 14, 2010

Entry level jobs should stay just that. As our country approaches ten percent unemployment folks who normally wouldn’t even apply for certain types of jobs are now doing those jobs. The problem is, a forty year old displaced engineer may not be the right person to work your hotel front desk. They seem (over)qualified on [...]

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Yelp!, Groupon and Trolls

September 27, 2010

You may have heard the “statistic” that a happy customer/client/business partner will tell one person while a dissatisfied one will tell ten. In my experience, this is pretty close to accurate and we aren’t going to change it no matter how hard we try. What you can try to do is change the feelings of [...]

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Grow your business

September 24, 2010

If you are like me, one of your goals is to continually grow your business. You probably also struggle with finding growth that is real, authentic and sustainable. Business growth comes in three flavors Increase market share in the market you are already in. A restaurant owner could expand his facility in order to serve [...]

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Blogs: The new brick and mortar

September 14, 2010

Think for a moment why you visit this or any blog. For me it’s to see what the author is publishing today. Each time I read a new work from the author, I learn a little more about her. The more I learn about her the more real she becomes. When she goes from being [...]

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