motivation

Big Hairy Audacious Obstacles

by JimRaffel on May 7, 2012

image of sobcon 2012 chicago
I just returned from the Successful Online Business Conference (SOBCon) and I have far too many takeaways to even try and share them all in one post. Instead, on the drive home today I searched for the most significant takeaway; the one that will stay with me for the rest of my life.

Big Hairy Audacious Obstacles

Perhaps you are familiar with the term Big Hairy Audacious Goals (BHAG). The folks who attend SOBCon have achieved and are striving for BHAGs. I was struck by the fact that most of the goals in the room are focused on a higher purpose. Sure most of us are there to figure out how to make more money, but that doesn’t mean the goal can’t be non-financial.

If you are striving for big goals, then you are going to run into big hairy audacious obstacles. Stories were told in the SOBCon room over the weekend that made the problems I have faced seem small. The specifics aren’t mine to share but I can assure some of the most successful people in that room had overcome very large obstacles.

Maybe it’s as simple as “if you aim high, you’d better be prepared to fall far.” This is a feeling I know and my story, unlike those of my SOBCon friends, is mine to share. So here’s what my big hairy audacious obstacles can look like.

The rut and losing my way

In the 26 years since I graduated from college, I have only collected a paycheck six of those years. I realize now that the goal I set at the age of 16 to be a millionaire by the time I was 30 was in fact the wrong goal. My personal BHAG has really been to stay self-employed forever. That’s it.

Simple as that sounds, I’ve had to shut the business down once and go back to collecting a paycheck. I’ve had to face, embrace and confront my own personal demons that threatened to destroy everything I’d built with the help of some pretty awesome people. I’ve faced near financial ruin multiple times and enjoyed a few really good financial runs.

About three and half years ago at what I now realize was a low point in my life, my father passed away. I was already on a downward course and that event pushed me to the brink of failure. The rut bottomed out in the summer of 2009 and, from that moment on, I’ve had my eye on never working for someone else again because with that freedom I can strive for goals that change the world.

Finding my way and recognizing the BHAG

It has been the obstacles in my life that have guided me to understand the goals I want to achieve. Now that I clearly understand not working for others is important to me, I’m reenergized and am treating ColorMetrix like a startup again. A few days at SOBCon have helped identified the BHAG for us and I’m excited to share this goal with the team.

So don’t ignore your problems. Embrace them and use them to help you understand what you really want to be doing and who you really want to be. The path to success lies in owning your own problems and working through them.

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Selling and a sense of urgency

by JimRaffel on April 25, 2012

image of shipping it

If you read the title and thought you’d find information about how having weekly, monthly and annual sales goals keeps you pushing and working, that’s not this post. I’m talking about the sense of urgency you have to instill in your own team.

There are always three sides in a sale

I suspect you’re thinking there are not three sides to a sale and that there are two: a customer and a person or company selling the product or service. Stop and consider that the first person (or side) I have to convince of the value proposition I’m presenting is me. That’s side number one.

Then you have to work with the prospective customer to agree on a value proposition that works for both sides. Depending on what you are selling, this part can takes months or years. So while successful selling requires a constant sense of urgency, it must be tempered with patience and perseverance.

The last, and often times most difficult party to instill urgency in, is your own team. These are the players who have to deliver the agreed upon value proposition on time and on budget. Because the customer is energized and excited once the value proposition is agreed upon, your own team often ends up being put in the difficult position of staying fired up and feeling the same sense of urgency.

While it may not be perfect …

Here’s the crux of the issue: While the solution your team has built by deadline day might not be perfect, it’s certainly better than what the customer has. If for some reason it’s not, your business has deeper issues than we can solve in this post. While I respect the pursuit of perfection, I’ve also seen it close the doors of far too many businesses in my time.

“Good enough” can be an elusive term to define. I’ve come up with this simple definition for our own business.

  1. We’ve consumed all the resources allocated to the project.
  2. The promised due date is upon us.
  3. The solution is functional and better than what the client now has.

It’s as simple as that. Put what you’ve created in the hands of the client and let them work with you to make it better. Who knows? They might even start asking for more features and functionality that increase the size of the ongoing value proposition.

Delivery matters

If you are not consistently delivering your projects on time, on budget and meeting specifications, then it’s time to reassess your team’s internal sense of urgency. There is not a private sector job or business I am aware of that stays in business long without constant and consistent productivity. Coast when you must to regain perspective, but make sure you don’t coast right past a promised deadline.

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