measurement

Info*Flex – Social Media Test

May 2, 2010

Tomorrow morning I board a plane for the Info*Flex trade show. Time for a social media test of the strategies I have utilized over the past six months. My social media test parameters will be to keep track of the number of comments I get about blog posts, Facebook and Twitter activity. My intention is [...]

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Virtual Proofing – Oh Boy!

April 17, 2008

I believe virtual proofing is at the same cross roads ink jet proofing was around 2001. I am both hearing and observing information that provides growing support in my own mind for this position. First, I am not going to name any names in this post. Why? Because gut feelings and intuition are not fact. [...]

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#68: Sustainable Green Printing

February 7, 2008

What is this new and latest buzzword sustainability? If I have offended you by calling it a buzzword I am not apologizing. Please do not misunderstand me; I think sustainability is a good thing. Smart printing businesses have been engaging in most if not all of the components of sustainability for years. The reason is [...]

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#67 Metamerism: Hard copy vs Monitor

January 16, 2008

The most visited post on JimRaffel.com in 2007 is #16 written October 2005 and addressing metamerism. Because of the popularity of this post I have decided to revisit the topic. I will start with some basic terminology and definitions. Then, I am going to present a real world example we are dealing with right now [...]

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65-2: New Media vs. Old Media at a Trade Show

October 30, 2007

As a member of the new media I would like to thank the SGIA show management for their recognition of the shift that is occurring in the way people gather news and information. While JimRaffel.com is not listed among the 22 most popular blogs in the world we do a pretty good job reaching those [...]

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#61: Get Over Your Measurement Fear

August 22, 2007

Fear lies clearly in the path of all roads to success. In order to succeed at anything in life one must first get past the fear associated with the task. Think back to the days when you were learning to throw and catch a baseball. Throwing was no real problem was it? No fear there. [...]

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#58: I Still Love the Smell of Ink in the Morning

June 28, 2007

I have been so immersed in virtual proofing over the last several posts, that I had almost forgotten how much I still love the smell of ink in the morning. Last week I had the privilege of spending two days assisting a customer in the set-up of our software primarily for use as a pressroom [...]

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#54: Some Thoughts and Comments about Soft Proofing

May 1, 2007

In #53 I listed a bunch of color resources I had found on the web. I was looking because we are putting the finishing touches on the first beta release of our ProofPass.com soft proofing verification module. For me this project has turned out to be about the journey not the destination. Of course the [...]

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#51: Proper Press Fingerprinting takes Commitment

March 21, 2007

In this installment we will address the third question Dale raised in #47. Dale’s first two questions got answered in #48 and #49 which can be reviewed at JimRaffel.com. Now, onto Dale’s third question: 3. In fingerprinting our presses, we’ve run up against the dreaded “Hurry up and do it, but don’t put too much [...]

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#48: Make Proofs That Match Your Press

February 16, 2007

Since #45 in December we have been discussing resolutions to improve the quality of your proofs. In order to gain the full benefit of this installment one should have read and implemented the suggestions in #46 & #47. Proceeding forward it does not matter if you are utilizing a methodology like GRACoL G7, or a [...]

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