Marketer

The power of video

October 10, 2011

Since early 2009 I’ve been experimenting with video and continue to be impressed with how easy and relatively inexpensive it is to create near professional quality video. I got lucky in February of 2009 when I collaborated with Joe Sorge of AJ Bombers to create the video below about filling his restaurant with folks in [...]

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How partnering and giving things away for free leads to success

October 4, 2011
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Recently, I signed up for the free version of TripIt. I liked the free version enough to give the Pro option a try. The first 30 days are free anyway, so my risk was zero. Then I found out that TripIt Pro is partnering with Regus Businessworld to include a year of free access at [...]

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Social Media Marketing Mix

September 16, 2011
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Achieving a balanced marketing mix in the social media space can be tricky business. Part of the problem is that most social media is completely free to utilize. Just add your time and effort and shazam you have a marketing campaign. As a result, your inclination might be to try and utilize as many channels [...]

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Being sticky helps spread your brand

September 6, 2011
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I’ve been blogging since the middle of 2005. Yet I didn’t have a logo for this site until just a couple months ago. A funny thing happened once I settled on a logo. People started to notice me and this site in different ways. For example, after my friends at DogWalkBlog sent me some stickers [...]

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But of course colors have sound!

August 22, 2011
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My work at ColorMetrix has me too wrapped up in the technical aspects of color to remember that yes, “of course colors have sound!” It took my friend Cynthia Thomas’s tweet shared in the image above (and as the title of this post) to remind me of that. She was responding to a message I [...]

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Blogging and Affiliate Marketing

July 26, 2011
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A couple weeks ago, one of my friends made the comment that once he sees an advertisement on a blog, that blog loses credibility in his eyes. It’s a fair enough statement, right? Well, what if I told you this individual makes his living selling a product online using affiliate marketers? I was so taken [...]

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Geolocation: The Ulitimate Loyalty Card?

July 19, 2011
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Geolocation isn’t going away, so what will it become and where will it fit in? In February of 2010, I was interested in the technology. It was relatively new and Foursquare was making it fun to give geolocation a test drive. My friend Joe Sorge even created an event around earning the Foursquare Swarm Badge [...]

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Why building a better mousetrap will increase your sales

July 5, 2011
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The relaunch of our ProofPass.com site has taught and reinforced a number of business lessons and principles for me over the last month. The new ProofPass.com is an enhanced and improved version of the original product/service. In other words, we built a better mousetrap and it’s getting noticed. One way it’s getting noticed is the [...]

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