education

Central Wisconsin Social Media Conference

by JimRaffel on September 30, 2010

Next week Thursday is the Central Wisconsin Social Media Conference. The conference will be attended by many small and mid-sized manufacturing firms. As an early adopter of business-to-business (B2B) blogging, I’m looking forward to jump starting some small business bloggers.

Small Business b2b blogging by Jim RaffelCloser than you think.

Wausau, WI is closer than you think (depending where you live). you can be there in about three hours from Milwaukee or Minneapolis. Green Bay and Madison are even closer.

Great event at a great price. This is an all day event with breakout sessions most of the day. Each breakout time slot has four options to pick from so you can tailor the conference to your unique needs. All this and a lineup of great regional presenters for about $100.

If you don’t believe me that it’s a good deal – read what Erika Napoletano thinks about investing in yourself by attending conferences.

“We go to Target and walk out with $100 worth of crap we didn’t need (but it was ON SALE), and you complain about a $30 (or $300, for that matter) investment in your business? Shut…the front door.”

You can read the rest of Erika’s post The Bitch Slap: You Whiny Little “Freelancer” by clicking here. I will warn you that Erika is strongly opinionated like her language.

I hope to see you at the Central Wisconsin Social Media Conference!

If you can’t make this event please keep an eye on my Public Speaking page for future opportunities to see me speak and meet me face to face. You can also contact me with opportunities to speak at your event.

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Wisconsin Publishers’ Production Club

by JimRaffel on September 15, 2010

On September 21st I have the distinct pleasure of moderating the Social Networking Strategies meeting for the Wisconsin Publishers’ Production Club (WPPC). The meeting will be held at the Country Springs Hotel in Pewaukee, and I would love to see as many of my Southeastern Wisconsin printing and social media friends as possible.

WPPCThis year I joined the WPPC board as a volunteer in order to give back to an industry and community that has been so good to me over the years. WPPC is an organization of peers, dedicated to providing a forum for education and opportunities for networking within the printing, publishing and design communities.

The September 21st meeting is going to be a powerhouse.

I have the privilege to moderate a panel of local experts that represent printing, publishing and design.

Daryl Hively, VP of Interactive Advertising, Milwaukee Journal Sentinel. Daryl will discuss the evolution of Digital and it’s uses at MJS. He will present examples of digital services, software and products used internally at MJS, and may also present one or two general product examples sold to their local clients.

Matt Kammerait, Social Media and Marketing at Quad/Graphics “Closing the Loop on Social Media ROI: The Incomplete Puzzle” Matt will reveal strategies for social media lead generation and business development, and tying social media in to existing business processes.

Cynthia Thomas, Partner/XD at Translator “The Experiential Design mind frame of getting social media and community done” Facebook. Twitter. LinkedIn. Blogs. Communities. There’s so much to digest and understand. How do we successfully navigate the myriad of ways to engage? Cynthia will discuss ways to think of engagement from an experience standpoint, rather than a line item in our marketing plans.

Kevin Waldvogel, Print Specialist at Image Systems “Starting Small: The way Consolidated Graphics uses LinkedIn Groups” Kevin will also discuss the do’s and don’ts in a group environment.

If you pre-register the meeting cost is only $40 and includes a sit-down lunch. The meeting runs from 8:30am to about 2:00pm. I sure hope to see you at Social Networking Strategies.

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Marketing 101: Micro Campaigns Strategy

July 27, 2010

For small businesses, staying in meaningful contact with your customers regularly can be a challenge. Equally challenging is finding recurring revenue streams to smooth out business downturns when they occur. Micro campaigns address both these issues. First, a definition. A micro campaign is a multi-touch campaign and reaches out to a small segment of your [...]

Success is Progress Towards Your Goal

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Industry Meeting Displays Power of Many

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#54: Some Thoughts and Comments about Soft Proofing

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#51: Proper Press Fingerprinting takes Commitment

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In this installment we will address the third question Dale raised in #47. Dale’s first two questions got answered in #48 and #49 which can be reviewed at JimRaffel.com. Now, onto Dale’s third question: 3. In fingerprinting our presses, we’ve run up against the dreaded “Hurry up and do it, but don’t put too much [...]

#43: PrintWiki & Graphic Arts Knowledge Sharing

November 1, 2006

Back in GN #33 I discussed how many people give up time to work with standards organizations. PrintWiki.org is a way for all of us to share our graphic arts knowledge with others. Following is the complete press release announcing and explaining PrintWiki: The PrintWiki Foundation Announces PrintWiki The Free Encyclopedia of Print. Rochester, NY, [...]