conferences

Marketing 101: Trade Show and Conference Strategy

July 29, 2010

Trade shows and conferences are alive and well. Sure they shift and change just as our lives and our businesses do. Attending the correct trade shows and conferences is an excellent strategy to find new prospects and communicate with existing customers. Arrive with a plan. Sounds simple enough, but by looking around at the typical [...]

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Audience Engagement: It’s All About Them

July 20, 2010

When preparing to speak, choose talking points that focus the dialog around the audience point of view and will resonate with them. Here is how I prepared for the opportunity to speak for the Milwaukee Likemind group about using your blog as a homebase for all on-line activity. Topic selection. When Jeff Larch contacted me [...]

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Blogging 101: Face Time at Social Media Conferences

July 15, 2010

Do you wonder what it’s like to spend a few days face to face spending time with other bloggers and social medial devotees? In my experience, it’s some serious fun and that is why I am headed back to BlogWorld this October. At the end of this post you’ll have an opportunity to sign up [...]

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Public Speaking 101: It’s Not Your Slides

July 2, 2010

Presentation slides are OK if they are well done. Just remember it’s not the slides the audience came to see…..it’s you. More speaking this year with fewer and simpler slides. It’s interesting that I have done more speaking this year and prepared fewer and simpler slides. It’s not an accident. I have colleagues who have [...]

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Public Speaking 101: One Person At a Time

July 1, 2010

Note from Jim: This week all my posts are themed around public speaking. That’s because late last week and early this week my focus has been growing my public speaking presence. Why not write about something that is near and dear to my heart at the moment and that I am immersed in – right? [...]

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Replace “ums” with Pregnant Pauses when Speaking

June 29, 2010

Your “um” might be an “ah” or some other equally unattractive form of verbal pausing. Try replacing the awkward verbal pause with silence. Review video of yourself speaking. After watching a video of myself presenting I noticed way too many “ums.” I asked a friend what I should replace the “ums” with. Her answer was [...]

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Success is Progress Towards Your Goal

June 27, 2010

Too often we view success as achievement of the goal. Isn’t that really succeeded? Success should be defined as measurable progress towards your dream. With this definition you know when to say “I’ve succeeded” and it’s time to set a new goal. Start with a goal. For example, I set one to speak publicly twelve times in 2010. [...]

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Play Nice With Others

June 9, 2010

This was the title of my third slide for a recent presentation. “Play nice with others” ended up being the one thing I left my audience with. Play nice with others. In the context of my presentation referred to ColorMetrix software products being interoperable with other “competitive” products. I was sharing the podium with seven [...]

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Planning the Social Media Way

May 22, 2010

Planning sales “events” with social media while similar to the traditional sales model is not the same. During the #unGeeked conference last week I got a glimpse of the HubSpot social media sales funnel. Sales will always be about the funnel. What changes is how the funnel gets filled and in my case how the [...]

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Amazing Content Means Taking a Stand

May 20, 2010

During the #unGeeked conference last week I was able to capture Scott Stratten (@unmarketing on Twitter) thoughts on the craziness of book endorsements. Scott takes a stand. Here we have a man about to have his first book published and he takes on the publishing establishment by having a whole chapter in his book about [...]

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