blogging

Is it a blog or a business?

December 17, 2010

Every blog I have ever read has a purpose. The question you need to ask is, if the purpose of the blog you are reading is to make money? Just about every blog I have ever read serves some form of self-promotional purpose for the author or business producing the blog. Self-promotion, however, should not [...]

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My sharing threshold

December 1, 2010

Sometimes I hear that I share too much in my blog posts. Other times I hear from people that wish I would share more details. How much I share and how I share it is a bit of a balancing act with several factors to consider. My general sharing guidelines I share stories about past [...]

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Social Media Activity Increases Blog Traffic

November 28, 2010

An unscientific analysis of traffic on this site shows a 20 to 25% downturn when I am less active on the various social media channels I utilize. I have observed these downturns in blog traffic when I am traveling. When traveling I post fewer status updates to Facebook and engage less on Twitter. When site [...]

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Three best days of the week to blog

November 15, 2010

Not to long ago my friend Sue Spaight asked the following question on Twitter: “What is your take/experience on the three “best days” of the week to blog?” First, if you are a blogger or blog reader I’d sure appreciate it if you could take a minute or two and share your thoughts in the [...]

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Win a Scott Stratten UnTour UnParty Milwaukee Ticket

November 12, 2010

The UnBook UnTour promoting the release of Scott Stratten’s new book will be stopping in Milwaukee next Thursday, November 18th. While I’m thrilled to say I have an Unsponsor Top Level ticket (now sold out) I am also sad to say I will be out of town on business and unable to use the ticket. This [...]

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Creativity the Idea Box way

November 10, 2010

After writing the role of coffee in blog writing I received a suggestion in the Idea Box for several future blog topics. Scroll down a bit and take a peek over to your right to see what the idea box looks like. As I read through the reader’s ideas it occurred to me that a [...]

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The business of blogging

November 3, 2010

The parts of a website or blog that you see are like the showroom of a brick and mortar business. There is plenty of activity that goes on in the office and storeroom of a traditional business that you never see. Blogging for business requires that you stay on top of many functional disciplines that [...]

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Social media signal and noise

November 1, 2010

How do you separate the signal (those messages that matter) from all the noise that exists in the social media universe? Without a strategy and some tactics to back it up, it’s very easy to get lost in the noise. I’m not saying the noise isn’t interesting and even fun. Instead I’m personally concerned with [...]

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The role of coffee in blog writing

October 31, 2010

Take a look to your right over in the sidebar of this site. As you scroll down you’ll see a picture of me holding a cup of coffee. Below that you will find the Idea Box. The title of this post came right from the idea box. So, you too can submit an idea or [...]

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Content marketing scales

October 29, 2010

Make no mistake about it, this blog is a marketing platform. While there are times when I write for my (mental) health even that ends up being marketing, of a sort. Best of all the marketing I do here and the marketing you do when you create content can scale exceptionally well. Especially when compared [...]

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