Last weekend my wife Cheryl and I ventured to In Step Running and Waking Center in Milwaukee’s Historic Third Ward, a shop local mecca of restaurants and shops. Cheryl had come in search of new running shoes. Our salesperson Amy did such a great job properly analyzing our running shoe needs and providing multiple shoe options that we each left with a pair.
These are the best fitting most comfortable shoes I have ever run in. While I am no marathon running I have run on and off my entire life including a stint running Cross Country in High School. Due to a minor injury I had not run in almost a month and logged two pain free effortless miles on my first run in the new running shoes.
Supporting local merchants and local jobs even if it costs a few bucks more when you get results like this – well, it’s just the real, authentic and sustainable thing to do!




