Comments on: Stop Printing and Start Communicating! http://jimraffel.com/2009/06/24/stop-printing-and-start-communicating/ Small Biz CEO, unplugged, telling it like it is. Fri, 30 Jul 2010 02:26:15 +0000 http://wordpress.org/?v=abc hourly 1 By: Michael Jahn http://jimraffel.com/2009/06/24/stop-printing-and-start-communicating/comment-page-1/#comment-375 Michael Jahn Tue, 07 Jul 2009 13:52:51 +0000 http://jimraffel.com/2009/06/24/stop-printing-and-start-communicating/#comment-375 I think any service provider has to think long and hard (maybe not that long) about how viable being "just a printer" will be 10 years forward. Aside from packaging - many things we once took for granted as something that was always printed are disappearing. Textbooks as an example. 2 years from now, if the "Governator" has his way here is California - these will be a thing of the past. Newspapers are disappearing, and direct mail is declining - we now communicate information digitally. I agree that it is a time for printers to re-tool and add marketing services. I think any service provider has to think long and hard (maybe not that long) about how viable being “just a printer” will be 10 years forward. Aside from packaging – many things we once took for granted as something that was always printed are disappearing.

Textbooks as an example. 2 years from now, if the “Governator” has his way here is California – these will be a thing of the past. Newspapers are disappearing, and direct mail is declining – we now communicate information digitally.

I agree that it is a time for printers to re-tool and add marketing services.

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