Part 3: TVI in and of itself is not a bad thing: Back when TVI was called Dot Gain, I remember going into print shops and having pressman tell me “No, we don’t have any dot gain.” This was not ignorance (they knew they did), but instead a misconceived notion that TVI was a bad thing. I always countered this by saying that Dot Gain is not bad; however, NOT knowing what you Dot Gain is, is a bad thing. Think of it as trying to get from one city to another in a car without a map. We need to know where we are in order to get where we are going.
Coming next…Part 4. Density is king
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